UGC Creative Director
Aura Health
Part-time · ~10-15 hours/week · Remote (LA preferred)
About Aurie
We live in a world moving faster than the human nervous system was designed to handle. Most people aren’t struggling because they lack discipline. They struggle because they carry too much emotionally, often for too long, without a safe way to release it. Aurie exists to help people process emotions before they spiral, because everyone deserves a safe way to make sense of what’s happening inside.
Aurie is our emotionally intelligent AI companion, designed to help people feel less alone in their hardest moments. She listens beyond words, senses emotional context, and helps you process in ways that are grounded and deeply human.
Brought to you by the team behind Aura, the leading sleep & mental wellness platform with over 8M+ users worldwide, Aurie builds on years of work with coaches, licensed clinicians and evidence-based practices. Now, we’re taking the next step— by making emotional processing part of daily life.
Aurie shows up where it matters most, whether you’re responding to a difficult text, navigating conflict at work or in relationships, or caught in moments of anxiety, spiraling, or self-doubt. She helps you slow down, calm your nervous system, and find perspective when life feels overwhelming.
This is just the beginning. We’re building a new category at the intersection of AI, emotional health, and daily life. A system that truly understands emotional signals, responds safely and intuitively, and earns trust over time.
We’re a mission-driven team of builders, designers, clinicians, and storytellers. We value emotional intelligence as much as technical excellence, and we obsess over the real human impact of our work.
Join us in bringing Aurie to the people who need her most.
UGC Creative Director (PT)
We’re looking for a sharp, creative, and deeply thoughtful UGC Creative Director to own Aurie’s UGC presence across social platforms.
This role is about more than posting. You’ll shape Aurie’s voice, narrative, and emotional resonance in culture. You’ll turn lived emotional moments into content people recognize themselves in. You’ll build systems that scale trust, not just views.
You’ll partner closely with the founders to concept, script, and refine founder-led video content. Translating vision, insight, and emotional intelligence into short-form content that feels honest, grounded, and powerful.
What you’ll do
- Own and shape Aurie’s organic social presence, with a primary focus on our in-house UGC program.
- Set the creative direction for in-house UGC creators by developing briefs that consistently lead to sharp, high-quality content.
- Own creative experimentation across UGC. Identifying winning angles, sharpening language, and scaling what resonates with our ICPs.
- Coach and support in-house creators through direct feedback, ensuring they communicate Aurie with clarity, depth, and authentic emotional understanding.
- Partner closely with the founders to ideate, script, and shape founder-led video content, refining hooks, pacing, and emotional payoff through final cut.
What you’ll bring
- 3+ years in social or content, with a demonstrated track record of growing accounts or programs through thoughtful, high-quality work.
- Strong comfort scripting and shaping short-form video, especially UGC and founder-led content.
- High emotional intelligence and sound judgment. You understand the responsibility and nuance of mental-health-adjacent content.
- Excellent narrative instinct and creative taste. You know how emotion, story, pacing, and timing drive resonance.
Aurie is committed to building an inclusive, thoughtful, and mission-driven team. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request.
If you want to shape how emotional support shows up in culture, not just marketing. We’d love to hear from you.