Digital Marketing Manager
Esper
Marketing & Communications
Austin, TX, USA
Posted on Jul 4, 2025
About Esper
Esper upholds the ethic of government policymaking. Founded in 2018 by Maleka Momand, Joe Lonsdale (Palantir, OpenGov, 8VC), and Lilli O’Hara (GoFundMe), Esper empowers thousands of government employees each day to make decisions that best serve the public interest. In a world sown with divisiveness, our mission is to be a north star for principled, accountable, and trustworthy government.
Job Description
Esper is seeking a Director of Digital Marketing to lead our multi-channel digital marketing programs, reporting to the Head of Growth. This strategic and hands-on role requires deep experience in demand generation, HubSpot administration, SEO, paid media, content creation, video marketing, social media, and events management. You will play a critical role in building brand visibility and generating pipeline across Esper’s target market.
Compensation
Annual salary plus performance-based bonuses and equity.
What We're Looking For
- 5+ years of experience in digital marketing, preferably in B2B SaaS or govtech environments.
- Proficiency with HubSpot, including workflows, lead scoring, and reporting.
- Proven track record managing successful Google Ads and LinkedIn campaigns.
- Strong knowledge of SEO principles and tools.
- Experience producing and promoting video content and managing customer advocacy programs.
- Demonstrated success managing email marketing, social media, and event campaigns.
- Strong written and visual communication skills with attention to detail.
- Familiarity with government stakeholders or the public sector is a plus.
- Self-starter with excellent project management and collaboration skills.
What You'll Do
- Demand Generation: Own the development and execution of full-funnel marketing campaigns that drive qualified pipeline through digital channels. You’ll build campaign strategies, manage performance metrics, and align closely with Sales to deliver measurable growth.
- Marketing Automation & HubSpot Management: Lead Esper’s use of HubSpot for marketing automation, CRM sync, segmentation, and reporting. You will manage workflows, nurture streams, lead scoring, and ensure data-driven decision-making across campaigns.
- Ad Programs and Social Media Marketing: Own free and paid media strategy and execution across Google Ads, LinkedIn, and Partners. This includes audience targeting, creative optimization, bid management, and reporting aligned to pipeline and CAC goals. Own Esper’s presence on LinkedIn, YouTube, and other channels by planning and publishing consistent, high-impact content. You’ll grow our audience, amplify thought leadership, and strengthen community engagement.
- SEO & Website Optimization: Lead Esper’s SEO strategy to increase organic visibility and website performance. You’ll manage technical and content-driven SEO initiatives and ensure alignment with keyword and content plans.
- Content Creation & Design: Collaborate on the creation of high-quality content across formats—blogs, guides, landing pages, ads, emails, and more. You’ll use tools like Canva or Adobe Suite to produce visually engaging assets that reflect Esper’s brand.
- Communications & PR: Support corporate communications and media relations efforts by developing internal updates, announcements, and thought leadership content. You’ll contribute to press outreach, award submissions, and brand visibility.
- Video & Customer Marketing: Develop and produce compelling video content that showcases customer success, thought leadership, and product impact. You will lead the video strategy—from scripting and production to promotion—and build scalable customer marketing programs that drive retention and advocacy.
- Product Marketing: Translate product features into clear, value-oriented messaging and launch materials. Collaborate with product and sales teams to support go-to-market initiatives and refine positioning.
- Events & Field Marketing: Plan and execute marketing for webinars, conferences, and virtual/in-person events. You’ll manage event promotion, lead capture, follow-up strategy, and campaign reporting.
- Email Marketing: Create and manage segmented email programs that move prospects and customers through the lifecycle. You’ll focus on engagement, personalization, and A/B testing to improve conversions and retention.
- Program Management: Own and maintain Esper’s global marketing calendar, managing campaign timelines, deliverables, and cross-functional collaboration. You’ll ensure marketing efforts are aligned, organized, and continuously optimized.
Perks and Benefits
- Be part of an innovative and collaborative team that will both support and challenge you
- Significant opportunity for growth, leadership, and ownership
- Competitive salary and equity at a growing early-stage company
- Paid holidays & unlimited PTO
- Medical, dental, and vision insurance
- Generous parental & sick leave
- 401(k) retirement plan with employer match
- Short/Long term disability & life insurance
- Flexible spending account (FSA)
- Work anniversary equity grants
- Monthly stipend to offset remote work expenses
- Office equipment allowance
- Paid Time Off to participate in volunteer/community events